Once you are done with designing your website the next important thing is to increase its viewability. When a large number of people will visit your website the possibility of generating profits will increase manifolds. Google being the most popular search engine in Australia and all over the World, it becomes important that your website achieves a higher ranking on it.
Keeping this in mind, there has been a huge demand among the business owners to hire an SEO Company In Australia. The main objective of this article is to showcase some of the important factors that will enable you to get your website ranking on Google in Australia.
Lay Stress on Keywords Phrases
When a user explores a topic on the web, a general tendency would be to use phrases of keywords rather than writing a long sentence. Getting these keywords right will have a significant impact on the rankings of your website. By having the exact keyword phrase mentioned in your content in the first para or so the chances of Google displaying the content will be really high.
However, while using the keywords in the content you need to make sure that they form a proper meaning with the context. Using way too many keywords will result in keyword stuffing. This is not good for your website and it may get penalized by Google.
Title of Your Webpage
The title that you choose for your web page must be descriptive and consist of the keyword phrase that is used in the page. Google also uses the title of a web page for displaying the search results. These search results are displayed in the form of links. This can be explained by taking an example. Say your article is about mobile technology so the best way would be to use the keyword ‘mobile’ in the title. The title that you use should be enticing and be engaging for the users as it will have a positive impact on the click through rate.
Density of Keywords
This is an important criterion that is used by Google for categorizing the pages. A blog or article that has a uniform distribution of keywords will be ranked higher by Google. However, in using the keywords you need to make sure that they are related to the context and are not overused. The keywords must easily fit in the context and give a proper meaning to it.
Some of the bloggers use the same words or phrases again. This is not a good practice and your website would face a ban from Google due to low-quality content usage.
Link Building is Important
Linking building is an aspect whose importance cannot be neglected. All the links that come to your website and go from it to the other sites will be looked at by Google. The only way it can know about the content used in a website is through the keywords used on the website. The links that you get from all the other websites will play an important factor in determining the PageRank of your site. By exchanging the links with high-quality websites will have a positive impact on the PageRank.
There is no fixed number of links that a page should have. However, you need to make sure that these links are relevant and of high-quality.
In The End
Above are few of the tactics or techniques that can be deployed for making your website rank higher on Google. A number of website owners have started seeking the assistance of an Affordable SEO in order to achieve this. Nowadays, when there is cut throat competition among the business owners there is no room for complacency.